How up-to-date are you on social media marketing platforms? Technology moves at the speed of light and slows down for no business, no matter how big or small. One of the most effective ways of maintaining an online brand and cultivating a loyal customer base is using digital marketing to its fullest potential, be they local SEO tactics or social medial marketing platforms. Let’s take a look at the most effective methods being used by successful brands today and how you can catch up on a rapidly evolving business landscape.
Search engines are one of the most common ways people interact with the Internet. Over 60% of all organic clicks go to the top three search results and studies have shown the majority of people won’t even look at the second or third page of their search results. Local SEO is a prime technique for attracting customers in your immediate area, using algorithms that can be customized to appeal to people within a certain mile radius.
Business is being done increasingly on the go. Whether it’s through tablets or smartphones, any business that doesn’t optimize its digital marketing and websites to be mobile-friendly risks losing a significant amount of money daily. Studies have shown it takes no more than 50 milliseconds (that’s about 0.05 seconds) for users to form an opinion about a website and the majority of users will abandon a web page if it takes more than three seconds to load. Around 50% of mobile phone owners will use their phone as their primary source of browsing.
Content creation needs to be done on a consistent basis to cultivate an active and interested client base. Research consistently shows content marketing leading to an estimated 40% increase in revenue or more. Of course, content creation won’t do much unless you make it easy for your customers to access work — over 80% of marketers consider increasing conversion a dominant priority for website optimization and digital marketing tactics.
Social media marketing platforms should lead your potential customers to an effective website. Responsive web design involves a minimalist approach and easy-to-access information. Animated advertisements and banners should be kept to a minimum to reduce potential slowdown, that of which can cause customers to abandon your website in favor of another. Use simple color schemes with no more than two or three different hues and make sure text isn’t too small. Mobile optimization is an absolute must for all websites and will make sure you don’t accidentally alienate large customer bases.
Using Your Social media Marketing Platforms
Become acquainted with social media marketing platforms as soon as possible to increase the possibilities of your brand garnering a consistent client base — this can mean maintaining an active Twitter account or subscribing to Facebook. Search engine marketing is prime for directing customers both international and nearby to your brand while a digital marketing agency can help with crafting appealing banners, advertisements and slogans. Local SEO has found the Google search interest ‘near me’ having increased by 34 times since 2011. How will you boost your brand?