This is the age of Internet marketing and and you’ve probably heard phrases like Search Engine Optimization (SEO) and Pay Per Click (PPC) marketing being used. But what do they mean and why are they relevant for your business? Even if you own a main street business, it pays to advertise online. That’s the best way to find new customers, since people spend so much time online. SEO and PPC help to ensue that your online advertising dollars are well spent, and prove you a good return on investment (ROI). Affordable PPC management can take your business advertising to a whole new level.
By hiring a professional PPC agency to handle your online advertising, you are putting your media budget to the best possible use. PPC ads are one of the best ways to acquire new clients. With your PPC campaign management in professional hands, you are free to focus on what you do best, which is growing your business and your brand.
What is PPC management?
One of the basic principles in advertising is, or should be, to get your customers where they live. And nowadays, they live on the Internet. Mashable estimates that adults in the U.S. spend a whopping 11 hours a day on digital media. It make sense then to advertise online. PPC advertising goes one step beyond that, and puts your ad on the precise search page where potential customers are looking for the type of goods and services you provide.
The importance of search engines like Google and Bing cannot be overstated. A full 93% of all online experiences start with an online search carried out via a search engine. Searches are what drive Internet traffic to visit websites, way ahead of social media by a factor of 300%. By placing your ad on a relevant search page, PPC advertising effectively captures the attention of the customer and directs it to your business.
How does PPC help your business?
Affordable PPC management has been shown to be highly effective, producing a return of 300% or more on your advertising dollars. This is because customers research goods and services online even if they later actually carry out the purchase at a physical location. Researchers have found that 65 to 70% of customers will visit a store after seeing its ad on a local search.
By putting your ad on the search page that matches your campaign keywords to the ones the potential customer is searching for, PPC advertising is effectively matching the customers’ demand for goods and services to your supply. This strategy is shown to dramatically increase Internet traffic to your website, which leads to higher sales.
Why do you need professional PPC management?
A professional PPC agency that understands the ins and outs of Internet advertising will be able to match the keywords describing your business to the search keywords used by customers. This is not a one-time task, as the efficacy of keywords must be constantly monitored and modified. A PPC expert will be able to find the right keywords and the right placement for these. Affordable PPC management can help your business acquire new clients for the least advertising expenditure.
No matter what your business – whether it’s a brick and mortar main street store, an ecommerce website or a nonprofit, PPC ads help your customers to find you. Affordable PPC management can help your company stand out in the competitive world of online searches.