Advertising today is often done through two main channels: physical ads, and digital communication. Both have their relevance in how businesses today share information and advertise, and physical signs often draw consumers to the stores, and packaging and price tags inside can help a consumer finalize their spending decisions. A lot of market research goes into figuring this out, and a marketing company can do a lot of good with signs and packaging. Meanwhile, in the online world, communication can be far-reaching and fast, and most Americans today are connected to the Internet with e-mail, web browsing, and social media platforms, meaning that this is a relatively new but powerful medium for companies to use for communications. But setting up a website or a social media presence requires expertise that the in-house professionals at a company may not have, such as app design or how to build organic traffic online. For this reason, this labor is outsourced to a digital marketing service, and the workers at a digital marketing service can go a long way for spreading a client company’s brand name. What are some trends in online traffic that show how powerful this can be? What might a digital marketing service do?
Consumer and the Internet
The Internet provides many services for communication and business, whether for leisure or advertising, and companies who enlist the aid of a digital marketing service can tap into this young but powerful new medium of communication. A lot of research has gone into showing how consumers act, think, and ultimately spend money on the Internet, and buying items online, or E-commerce, is growing fast. Client companies will often want the aid of a digital marketing service so that they can get the most traffic and attention possible, and thus maximize profits.
Online, consumers are bombarded with images, text, videos, and music, whether for entertainment, news, or commercial products, and a client company will want a digital market service create an online presence that helps them stand out. This involves not only appealing and distinctive visual cues, but also technical proficiency. It is safe to say that a typical online consumer is an impatient person, and they want their online visits to a website to be convenient and time-friendly. Often, consumers will simply lose patience with a website whose images or videos fail to upload after a few seconds, and simply leave if there are technical issues. The same may be true if a website has a clunky interface or is confusing to navigate. Like in a physical store, guests want to know exactly where to find what they want without a hassle, which applies to the information on a website as well as an online catalog. Ease of use is vital, and a clunky website is unlikely to entice guests to spend.
The Internet is famous for its sheer volume of content, but search engines can help consumers find what they want. This also means that companies should use keywords and search engine relevance so that they are easier to find in search engines, which can boost traffic. A digital marketing service can help with this, such as SEO writing, or Search Engine Optimization. Even the company’s own name can help with this; research shows that businesses with a strong keyword in their name rank 1.5 places higher than if there were no such keyword in the name. Keyword-dense articles and blogs can also help a company keep its content near the top of search engine uses. A digital marketing agency or service can help design and maintain an informative, keyword-dense, and visually appealing and technically competent website to boost online traffic and thus sales.
Social media platforms are not to be ignored. Facebook, Twitter, and even YouTube are highly trafficked and thus are another vein of consumers for businesses to tap into. A business’s social media platform can not only provide numerous updates about new products or discounts, but also directly interact with consumers, such as replying to comments and answering questions. Many consumers have a high opinion of companies that do this, and this can help spread a brand on Twitter, Facebook, and elsewhere relatively quickly.