Anyone who doubts the importance of web marketing in the modern age is, quite simply, crazy. Consider, according to Mashable, the average American spends a little over three hours on the internet every day. While 37 minutes of that time is spent on social media, the most amount for any one web activity, 31 minutes are spent on other activities, like shopping and research for shopping. That’s one reason why, according to Forbes, American eCommerce is expected to show year over year growth of 16.4% in 2013.
While web marketing continues to be targeted toward traditional PC users, the fact is that smartphone users, now making up more than half of Americans, are an increasingly important market for businesses to reach if they want to succeed in the digital age. They are set to consume more than 6gb of data a month, according to androidcentral, by 2017, shopping, gaming, and communicating on their phones. Despite this growth, too many companies lack the in-house expertise and resources to implement an effective mobile marketing strategy. Luckily, web design development services know exactly how to optimize professional web development to pull in more mobile users.
What Are the Keys to Mobile Optimized Websites?
- Responsive Web Design
- Quick Load Times
- Simple Design is Good Design
As the Huffington Post reports, responsive web design is among the top professional web design services offered for web marketing success. Consider, traditional web design development services required that two separate pages be built; one for desktop solutions and another for mobile platforms. However, responsive web design allows for a single page to be used across every platform. In short, responsive web designs means far less work for a lot more gain.
According to KissMetrics, 79% of web users will not return to a site if they feel it is not properly optimized for mobile use. Further, 44% say they will tell a friend about the bad experience. The biggest offender of all bad mobile design? Load times. According to testobject.com, most mobile users expect a website to load within two seconds. 44% will abandon the site and never come back if the site takes longer than 3 seconds to load. Using web design development services that understand how to implement design-level and server-level load-time-boosts is the key to gaining favor in the mobile market.
Having a great looking website is all well and good, but the fact is fashion means nothing without function. According to Mashable, the number one thing mobile users are looking for when they visit your website is your service’s essential information. For example, if you run a pizza company, they need your phone number, street address, and menu. That’s it. If your essential information is more than two or three clicks away, you risk alienating your mobile audience.
Great web design is the key to gaining a loyal following in the mobile market. However, you should not feel as though you have to do everything yourself. If you’re struggling to effectively offer your mobile audience a great site, turn to web design development services who can help. Helpful info also found here: www.globi.ca