Can I have your attention, please?
That most common six word phrase actually gets to the heart of all search engine optimization strategies. No matter how simple, or how elaborate, search engine optimization strategies strive to get the attention of a nation and a world inundated with digital images.
Can you catch the attention of the a busy internet audience? Research indicates that as many as 75% of search users never scroll past the first page of search results. the secret to the best search engine optimization strategies then is grabbing the internet user’s attention immediately.
I can give you what you need very quickly. Internet users are also very impatient. The have absolutely no time for sites that take a long time to load or sites where it is difficult to find the needed information. In fact, 51% of consumers are more likely to purchase from a site that has been set up for mobile platforms. Pages that do not adjust to the difference in screen sizes from a laptop, tablet, or cell phone will lose users because they become impatient.
Have you taken the time to determine the latest digital marketing trends. So you know, for example, that content that includes a photograph is far more likely to catch a user’s attention? Or that bulleted copy is more likely to be read? Search engine optimization strategies capitalize on current trends and make changes as the trends switch.
Your website name has to be one of the top five names listed in any search engine search if it is going to get noticed. Constant content and an optimized internet presence will make this happen. And while many companies do not have the staff and the time that it takes to create the volume of content needed to propel your website name to the top, SEO marketing companies do.
Attention to details matters. For many companies paying close attention to the details involves rebranding. Also know as upgrading an internet presence, rebranding a product involves a variety of detailed staff. Even for a non profit group like a church the rebranding process can include everything from selecting a four to six color palette that will always be used in all marketing materials, digital or print. The rebranding process makes your company logo and image instantly recognizable.
Please do the research when it comes to hiring an SEO company. While some national SEO companies may be able to provide the content, the service, and the foresight needed to stay ahead, some local SEO companies can actually have a better feel for local trends. Even when they are tracked on a local level, the number of internet searches in a day are staggering. For instance, research indicates that there are as many as 645 million page views of local pages in an average week in any location in the U.S. To compete with that number of views, the best SEO strategies must be employed and implemented.
Has Your Company Updated Its SEO Strategies and Practices?
National marketing research indicates that there are 27 million pieces of online content shared every single day. finding a way to compete with all of this content is the key to competing in this digital age. And while both large and small companies may have once been able to handle their marketing needs in house, many of the most successful for profit and not for profit companies have now realized that this is no longer possible.
Businesses need to be able to focus on what they do best. Producing quality products, providing specialized services, and creating individualized systems for customers are at the heart and soul of most businesses. Unfortunately, completing the most valuable SEO strategies are rarely a part of the real function of any company. And while the SEO services provide necessary content, imaging, website updates, and branding, these SEO tasks are better left to professionals who have the time to follow the latest trends.
A simple, quiet Can I have your attention please? may work in many settings around the country. For this statement to have digital impact in today’s high paced SEO world, however, it often takes a full time staff of marketing and strategy experts.