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How Geospatial Data Analysis Can Help Business Planning and Strategy

Location intelligence software

What is location intelligence and why does it matter to business owners and marketers? Demographic reporting is an important part of online marketing, proving accurate and detailed informational about a trade area and consumers. To put it simply, it tells businesses where customers are located and how to find them.

What is location intelligence?
Geospatial analysis relies on integrating new technology across a number of fields, from mobile devices to GPS satellites. GPS satellites circling the earth provide a continuous stream of constantly updated consumer information. There are always at least 24 GPS satellites in orbit, and right now

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