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Geospatial Data Analysis Services Provide a Wealth of Marketing Information

Demographic reporting tools

What started as an easy way to touch base with the location of your teenagers has turned into a tool for capturing the latest shopping coupons and in store offers. Through the use of geospatial mapping, parents are not only able to check the location of their teenagers, they can also access local restaurant and clothing boutique offers. Geospatial mapping is a platform that includes a dataset of locational information that is linked to specific geographic data like address, city, and ZIP code coordinate.
It only makes sense that the location technologies on our phones are being used for a number of purposes. From the decision to activate the GPS locators services to know where your children are, you are also enabling geospatial information systems as well. In turn, these Continue Reading >>

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How Geospatial Data Analysis Can Help Business Planning and Strategy

Location intelligence software

What is location intelligence and why does it matter to business owners and marketers? Demographic reporting is an important part of online marketing, proving accurate and detailed informational about a trade area and consumers. To put it simply, it tells businesses where customers are located and how to find them.

What is location intelligence?
Geospatial analysis relies on integrating new technology across a number of fields, from mobile devices to GPS satellites. GPS satellites circling the earth provide a continuous stream of constantly updated consumer information. There are always at least 24 GPS satellites in orbit, and right now

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