Archives for : Location intelligence market

Geospatial Data Analysis Services Provide a Wealth of Marketing Information

Demographic reporting tools

What started as an easy way to touch base with the location of your teenagers has turned into a tool for capturing the latest shopping coupons and in store offers. Through the use of geospatial mapping, parents are not only able to check the location of their teenagers, they can also access local restaurant and clothing boutique offers. Geospatial mapping is a platform that includes a dataset of locational information that is linked to specific geographic data like address, city, and ZIP code coordinate.
It only makes sense that the location technologies on our phones are being used for a number of purposes. From the decision to activate the GPS locators services to know where your children are, you are also enabling geospatial information systems as well. In turn, these Continue Reading >>

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