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Why Search Engines Matter A Company Primer

Search engine optimization strategies

Search engine optimization is a practice that benefits companies large and small. It particularly helps small businesses, who may lack the stature, name brand recognition, customer base, and drawing power of companies that have been around for tens if not hundreds of years.

Search engine optimization is a concept that came to rise with the advent of search engines. The Googles, the Bings, the Yahoos, are all major search engines, and together with their appearance first on the opening of Internet browsers, they demanded attention from Internet users, eventually commandeering the adulation of many.

Search engines operate on the central principle that users determine which data of the massive data system within the Internet to select. They are essentially (seemingly) without any k

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