Creating a Company Website Consumers Will Love

Advantages of search engine marketing

They say looks aren’t everything, and that is certainly true, but when it comes to your company website, it’s almost everything. Getting a positive first reaction off of what a consumer sees can be the difference between receiving their business or not. It takes 0.05 seconds for users to form an opinion about your website, and ultimately your business. Other factors or events might be out of your control when it comes to people’s opinions on your business, but the fact of the matter is that consumers put a lot of stock into the look of your website. Here are some ways you and your company can develop a digital strategy that will make sure your web design is up to par with the competition.

Certain events might lead you to designing your own website, but unless you or someone you trust has a background in web design, we suggest you look at local web design firms. Hiring a web design company might not be a terrible option. Their job is to highlight your company’s worth while presenting it in an eye-pleasing way. They know what consumers look for and most likely have a marketing background; be sure to find a company that will work with you to flesh out your vision of your company. Even if you have a marketing background but no web design experience, we highly recommend you look into hiring a web design firm.

While it is important to keep professional web design optimized to computer layouts, you cannot forget about mobile layouts. In fact, an estimated 50% of smart phone owners use their phone as their primary internet source. That number is only continue to grow in the coming years, which means that potential consumers’ first impression of you might be off of their iPhone. Hiring a web design agency that realizes the importance of both computer and mobile phone layouts has become important in the past decade, and will continue to do so.

We told you earlier that consumers make a quick judgement on your website, but that judgement also falls upon your business. 48% of people said that a website’s design is the number one factor in deciding the credibility of a business. That’s almost half of your potential customers deciding whether they want to do business with you based off how your website looks. Even more shocking, 94% of people cited web design as the reason they mistrusted or rejected a website. You should let your business do the talking, not poor web design.

Consumers have everything at their fingertips nowadays, which is a good thing for both them and your business. They can compare business with a couple of strokes on a keyboard or search on their phone, making your web design layout all the more important. Certain events or or happenstance might hinder what you can do in the short term, but hiring a company can make all the difference in the long run as they will help you on both computer and mobile layouts. Find the right company that will help with your vision and get consumers excited about your product.

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