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What You Need To Know About Marketing Analytics

Geospatial data

In the next four decades, the population on planet earth will grow by 50%. This growth will expand the population on planet earth from about 6.5 billion to an estimated 9 billion. As the world grows, there are more and more consumers that look consume and purchase whatever product your business provides. In the day and age of technology, advertising has evolved and is much more complex than it used to be. The internet has changed how consumers interact with business and thus a new wave of marketing has emerged based on marketing analytics. Marketing analytics can help a business owner understand how to market and advertise their products in an efficient way. Here are some facts that business owners should know about marketi

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How Geospatial Data Analysis Can Help Business Planning and Strategy

Location intelligence software

What is location intelligence and why does it matter to business owners and marketers? Demographic reporting is an important part of online marketing, proving accurate and detailed informational about a trade area and consumers. To put it simply, it tells businesses where customers are located and how to find them.

What is location intelligence?
Geospatial analysis relies on integrating new technology across a number of fields, from mobile devices to GPS satellites. GPS satellites circling the earth provide a continuous stream of constantly updated consumer information. There are always at least 24 GPS satellites in orbit, and right now

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